FOCUS GROUPS WITH CHERYL HINES (2008)

Co-creator, producer and writer of a branded celebrity video channel for independent ad agency Ideocracy, starring Cheryl Hines (“Curb Your Enthusiasm”), Judy Greer (“Arrested Development”) and Soleil Moon Frye. (See clips from Comedy Central and Adweek.) The concept: Work with the actors to create characters that introduce brands in ridiculous, but completely natural, situations.